Our Story

Welcome to The Label

Founded in Toronto in 2020, The Label is a female-owned and operated loungewear brand born out of a love for elevated comfort and meaningful connection. What started as a small idea in uncertain times quickly grew into a movement, a way to wrap yourself in softness, style, and a little bit of soul.

We create high-quality basics that aren’t so basic. Each piece is thoughtfully designed to blend everyday comfort with a quiet kind of boldness. Our signature touch comes through in the words we stitch and print into every garment. Whether it’s a gentle reminder to pause and breathe, or a message of encouragement and love to anyone who catches a glimpse, our pieces are meant to spark warmth inside and out.

At the heart of our brand is a belief in the power of positivity, comfort, and connection. We believe clothes should make you feel good, physically and emotionally. That’s why everything we create is designed to make you feel cozy, loved, and empowered, and to help you pass that energy along to others.

As part of our commitment to care, both for people and the planet, we also ship all orders in sustainable packaging, so your unboxing experience is not only beautiful, but gentle on the Earth.

We're proud to be part of a growing community lifting each other up, and we’re endlessly inspired by the stories you share with us.

Thanks for being here.

With love,
Mikayla